Executive – Digital Marketing (Real Estate) Featured job

Posted time March 28, 2026 Location Dhaka Job type Full-time
  • Experience: 4 to 8 years

Requirements

Experience

    • 4 to 8 years
  • The applicants should have experience in the following business area(s): Developer, Group of Companies, Real Estate

Additional Requirements

  • Age 28 to 35 years
  • 4 – 8  years’ experience in Digital Marketing (Real Estate preferred).
  • Strong knowledge of Facebook Ads, Google Ads, SEO, SEM.
  • Experience in CRM and lead management systems.
  • Excellent presentation and communication skills.
  • Analytical mindset with strong data interpretation skills.
  • Creative thinking ability with branding knowledge.
  • Experience in Bangladesh real estate market.
  • Understanding of property buyer psychology.
  • Knowledge of marketing automation tools.
  • Basic knowledge of graphic design software (Canva, Adobe tools).
  • Experience in managing high-budget ad campaigns.

Responsibilities & Context

We are seeking a highly analytical and creative Digital Marketing Executive for the Real Estate sector in Bangladesh. The ideal candidate will lead digital lead generation initiatives, analyze lead quality, develop data-driven marketing strategies, strengthen brand positioning, and execute niche-targeted campaigns.

This role requires strong expertise in performance marketing, creative direction (motion graphics & design), vendor management, and target market identification to drive qualified sales leads and maximize ROI.

Key Responsibilities

Lead Generation & Performance Marketing

  • Develop and execute lead generation campaigns across Facebook, Google, YouTube, LinkedIn, and property portals.
  • Optimize paid campaigns to achieve cost-effective CPL (Cost per Lead).
  • Design landing pages and funnel strategies to improve conversion rates.
  • Manage retargeting and remarketing strategies.

Lead Quality Analysis

  • Evaluate and categorize leads (Hot/Warm/Cold).
  • Work closely with sales team to measure lead conversion ratio.
  • Track campaign performance and identify high-converting channels.
  • Reduce fake/low-intent leads through better targeting and filtering.

Marketing Strategy Development

  • Develop quarterly and annual digital marketing strategies.
  • Present marketing plans, budgets, and ROI analysis to management.
  • Plan project-based campaigns (Apartment launch, Plot sales, Commercial space marketing).
  • Implement data-driven decision-making.

Branding & Positioning

  • Strengthen company brand image in competitive real estate market.
  • Ensure consistent brand identity across digital platforms.
  • Develop unique value proposition (USP) for each project.
  • Execute awareness and engagement campaigns.

Niche Marketing & Target Market Identification

  • Identify target audiences (NRBs, Investors, First-time buyers, High-income groups).
  • Conduct market research to analyze customer behavior and demand trends.
  • Develop location-based and income-based targeting strategies.
  • Segment audiences for personalized marketing.

Creative Direction & Motion Graphics Idea Development

  • Provide creative concepts for motion graphics, video ads, and property walkthroughs.
  • Coordinate with graphic designers and video editors.
  • Develop campaign themes, slogans, and ad copy.
  • Ensure creatives align with brand positioning.

Vendor & Agency Management

  • Manage digital agencies, media buyers, and creative vendors.
  • Evaluate vendor performance based on ROI.
  • Negotiate contracts and ensure timely delivery.
  • Supervise media buying and creative execution.

Data Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and CRM systems.
  • Track KPIs: CPL, CTR, ROAS, Conversion Rate.
  • Prepare weekly and monthly performance reports.
  • Recommend improvements based on data insights.
This job is Expired

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